With the rise of plant-based diets, there’s a growing demand for cereals made from alternative grains like quinoa, amaranth, and millet. Plant-based milk options are also becoming more popular.
Consumers are looking for healthier options with less sugar and more protein. Cereal brands are responding by offering low-sugar or sugar-free varieties and incorporating protein-rich ingredients like nuts, seeds, and grains.
Cereals fortified with vitamins, minerals, and other functional ingredients like probiotics, collagen, and adaptogens are gaining popularity as consumers seek products that offer additional health benefits.
Some brands are offering customizable cereal options where customers can choose their preferred mix of grains, nuts, seeds, and dried fruits to create personalized blends.
Cereal flavors inspired by cuisines from around the world are becoming more common, appealing to consumers’ adventurous palates. Think flavors like matcha, chai, or tropical fruits.
Cereal companies are releasing limited edition and seasonal flavors to generate excitement and keep consumers engaged. These flavors often reflect current food trends or holiday themes.
With increasing concern about environmental issues, cereal brands are exploring sustainable packaging options such as compostable bags or packaging made from recycled materials.
Cereal bars, clusters, and bites are growing in popularity as convenient, on-the-go snacks that offer the same flavors and nutritional benefits as traditional cereal.
Consumers are seeking out artisanal and small-batch cereals made by independent producers, often featuring unique flavor combinations and high-quality ingredients.
Some cereal brands are tapping into nostalgia by reintroducing classic flavors from the past, appealing to both new and returning customers who have fond memories of their favorite childhood cereals.
Corporate Office
585-502-8055
New York Office
347-828-2324