The Truth About Red Dye in Foods and Natural Alternatives

The Truth About Red Dye in Foods and Natural Alternatives

The FDA has now banned artificial red dye in foods due to health concerns, including links to hyperactivity in children, allergic reactions, and potential carcinogenic risks. As a result, food manufacturers are turning to natural alternatives.

Natural Red Dye Alternatives

  • Beet Juice/Powder: Deep red color, rich in antioxidants, ideal for beverages and baked goods.
  • Berry Extracts: Sourced from blackberries, raspberries, and elderberries, offering vibrant red hues.
  • Lycopene (Tomato-Based): Heat-stable and perfect for sauces and snacks.
  • Hibiscus Extract: Provides a rich red-purple hue, great for teas and syrups.

Challenges of Using Natural Dyes

Switching to natural dyes comes with challenges such as:

  • Stability Issues: Natural dyes may be sensitive to heat, pH, and light, affecting color consistency.
  • Flavor Interactions: Some plant-based colorants may introduce unwanted flavors to products.
  • Higher Costs: Natural alternatives tend to be more expensive than synthetic dyes.

Despite these challenges, advancements in food technology are making the transition easier. Brands must now adapt to this regulatory shift while meeting consumer demand for clean-label products.


Switching to natural dyes comes with challenges like stability and cost, but advancements in food technology are making the transition easier. Brands must now adapt to this regulatory shift while meeting consumer demand for clean-label products.


Looking to reformulate with natural ingredients? Contact Siena today to get started!

https://www.fda.gov/food/hfp-constituent-updates/fda-revoke-authorization-use-red-no-3-food-and-ingested-drugs

https://www.nytimes.com/2025/01/16/well/red-dye-3-foods.html

https://www.cnn.com/2025/01/17/health/red-40-food-dyes-wellness/index.html

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