As consumers become more label-conscious, low- and no-sugar beverages are one of the fastest-growing segments in food and beverage innovation. Shoppers want less sugar, but they’re no longer willing to accept bitter aftertastes, thin texture, or overly artificial solutions in return.
For brands, that creates a complex formulation challenge.
Reducing sugar impacts far more than sweetness. Sugar plays a key role in:
Removing it can leave beverages tasting flat, thin, or unbalanced — especially in functional drinks like protein, energy, or wellness beverages.
Siena works with brands to create low- and no-sugar beverages that still taste complete. By taking a systems-level approach to formulation, Siena helps:
Rather than relying on a single ingredient swap, Siena designs solutions that work across the entire formula.
Today’s consumers expect beverages that are lower in sugar and enjoyable to drink. Siena helps brands deliver products that align with modern health goals without sacrificing flavor, texture, or scalability.
Low- and no-sugar beverages are here to stay. With the right formulation partner, brands can meet consumer demand while still delivering products people want to buy again.
https://www.foodbusinessnews.net/articles/29169-gatorade-unveils-lower-sugar-beverage-line
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