Formulating with Increased Fiber

As consumers continue to prioritize gut health, satiety, and clean nutrition, fiber enrichment has become one of the most in-demand formulation strategies—from beverages and snacks to meal replacements and functional foods. But adding fiber isn’t as simple as mixing in inulin or oat bran. It’s about finding the right balance between nutrition, texture, and sensory experience.

Why Fiber Matters

Fiber supports digestive health, blood sugar balance, and sustained energy. Yet most consumers still don’t get enough, making fiber-rich products a key growth area for brands. The trend intersects with broader movements around gut health, metabolic wellness, and clean-label nutrition—a perfect space for innovation.

Choosing the Right Fiber

Different fibers behave differently:

• Soluble fibers (inulin, acacia gum, guar) dissolve in water, add body and mild sweetness, and work well in beverages and meal replacements.

• Insoluble fibers (cellulose, oat hulls, bran) provide structure and bulk—best for bars, baked goods, or snacks.

• Blends of both types can optimize texture, solubility, and consumer appeal.

When formulating, pay close attention to hydration, viscosity, and mouthfeel—too much soluble fiber can thicken a product quickly, while insoluble types can affect smoothness or clarity.

How Siena Helps You Formulate with Fiber

At Siena, we partner with brands to develop high-fiber products that deliver both nutrition and enjoyment. Our team helps you:

• Select the right fiber system based on your product goals and process.

• Balance taste, texture, and functionality for optimal sensory performance.

• Navigate labeling and compliance for accurate fiber and nutrition claims.

• Scale efficiently, ensuring consistent results from kitchen to commercial production.

Whether you’re creating a high-fiber beverage, snack, or supplement, Siena’s collaborative approach ensures your product is both scientifically sound and market ready.

Let’s Create Something Better

Consumers shouldn’t have to choose between wellness and great taste—and with the right formulation, they don’t have to.
Let Siena help you turn your fiber-forward idea into a finished product that delivers on both.

https://www.bain.com/insights/expo-west-2025-winning-brands-ride-on-strongest–consumer-trends/

https://www.emarketer.com/content/cpg-brands-face-shake-up-food-habits-evolve