How Siena Helps Investors Fix Underperforming Beverage Brands

Investing in food and beverage is exciting—but it’s also notoriously challenging. Even strong concepts can struggle to gain traction if there are hidden formulation, production, or commercialization issues.

At Siena, we specialize in helping investors, venture funds, and private equity firms unlock the value in their beverage portfolios by solving the technical and operational challenges that stand in the way of growth.

If you have a beverage brand that’s underperforming, here’s how we can help.

Identifying the Real Problems

Many beverage brands struggle not because the idea is bad, but because of execution issues like:

• An unstable formulation that limits shelf life or distribution options
• Poor cost of goods sold (COGS) that undermine profitability
• Off-trend flavors or functionality that fail to resonate with the target market
• Label or regulatory non-compliance that blocks retail partners
• Supply chain or co-packer challenges that cause costly delays

We help diagnose and prioritize these issues so they can be fixed efficiently.

Our Approach to Fixing Beverage Brands

At Siena, we take a practical, collaborative approach to helping brands recover and scale. Services for investors and portfolio companies include:

• Product Reformulation and Optimization
  • Improving taste, functionality, and stability
  • Reducing cost of goods sold while preserving quality
  • Adapting formulas for new markets or claims (e.g., sugar reduction, organic certification)
• Technical and Regulatory Guidance
  • Navigating FDA labeling requirements
  • Resolving compliance issues that limit sales channels
  • Advising on certifications and international readiness
• Production and Scale-Up Support
  • Troubleshooting co-packer and manufacturing challenges
  • Adapting lab-scale recipes for reliable production
  • Improving quality assurance and consistency
• Commercial Strategy Alignment
  • Ensuring technical solutions fit the brand’s positioning and target market
  • Connecting founders with the right suppliers, co-packers, and service partners

Why Work with Siena

We’re not a generic consulting firm. We’re beverage formulation specialists with real-world experience turning R&D challenges into market-ready products.

Our goal is to protect and grow the value of your investment by solving the right problems quickly and thoroughly—so your portfolio brands can focus on winning in the market.

Let’s Talk

If you’re an investor, VC, or portfolio manager with a beverage brand that isn’t hitting its potential, we’d love to help.

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