Cool Gains: The Rise of Protein-Packed Frozen Treats
As the weather heats up, so does the craving for cold indulgences—but what if your go-to frozen treat could also fuel your fitness goals? Enter protein-packed frozen desserts, the latest evolution in functional foods that’s turning freezers into havens for healthy snackers and fitness enthusiasts alike.
Protein is no longer just the domain of shakes and bars. It’s become a crucial part of the daily diet for people seeking to build muscle, manage weight, or simply stay fuller longer. The integration of protein into frozen treats merges indulgence with intention, allowing consumers to satisfy their sweet tooth without sabotaging their wellness goals.
Traditional ice cream can be rich in sugars and saturated fats, offering little in the way of nutrition. By contrast, frozen treats with added protein provide a satisfying, creamy texture with an added punch of functional benefit—often with lower sugar and fewer calories.
From Greek yogurt-based popsicles to plant-based protein gelatos, brands are getting creative. Here are a few common formats:
High-protein ice creams made with whey or milk protein isolate, often with under 300 calories per pint and upwards of 20g of protein.
Frozen Greek yogurt bars, which naturally carry a higher protein content and pair well with fruit purées or dark chocolate coatings.
Vegan options using pea, rice, or soy protein to cater to plant-based lifestyles, maintaining a creamy texture without the dairy.
Functional novelties, like protein-packed mochi or cookie sandwiches made with chickpea flour or protein-fortified doughs.
Consumers today want more than just protein—they want clean, transparent ingredients. Many modern brands are stepping up with products that are low in artificial sweeteners, made with recognizable ingredients, and include extras like probiotics or fiber.
The goal? A guilt-free indulgence that tastes like dessert but behaves like fuel.
Whether you’re a brand looking to expand your functional food line or a startup with a concept in hand, Siena is your ideal formulation and innovation ally. Siena brings deep experience in developing frozen treats that not only taste amazing but also deliver on clean label, nutritional value, and manufacturing feasibility.
From selecting the right protein source (dairy or plant-based) to optimizing texture, sweetness, and shelf life, Siena can guide you through:
Ingredient sourcing and R&D
Small-batch prototyping
Scaling and co-manufacturer matchmaking
Packaging, compliance, and go-to-market strategy
With a track record of creating high-performing, craveable products, Siena helps turn your frozen idea into a market-ready hit.
Frozen treats with protein are redefining what it means to snack smart. Whether you’re post-workout, mid-afternoon slumping, or just want to indulge with a little less guilt, these hybrid desserts offer a cool compromise between pleasure and purpose.
So next time you’re in the frozen aisle, don’t be surprised to find your new favorite treat might come with 20 grams of protein and a side of crushed cookies—because balance never tasted so good.
https://www.eatingwell.com/article/2057102/high-protein-low-carb-snacks/
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